Ikikata
Where Collaboration and
Care Fuel Success
At Zifo, the philosophy of Care & Dare
shapes everything we do.
Rooted in our strategy of being People First, our values are more than principles – they are the
heart of our culture.
We call our cultural values as Ikikata, meaning “Way of Life.” Everyone in Zifo is bound to being a
custodian of Ikikata by living these values with our team and customers. And we all the more love it
when we have a shared demonstration with our customers.
One Zifo
One Zifo is about moving forward together, ensuring that every step we take brings us closer to shared success; by not creating imaginary boundaries.
ZAFE team
With ZAFE (Zeal for Winning and Psychological Safety), we value the intent behind every action, ensuring that every effort is appreciated for the intensity of action, and people are cared for while daring to unleash the potential. We play a team sport by demonstrating Care & Dare
3 Golden Habits
Appreciation, Thanking and Celebration: Small gestures make a significant difference. Whether it’s appreciating with immediacy and specificity, thanking for what truly matters, or cheering for one another’s success, our Golden Habits create a ripple effect of being together as a community.
Curiosity
Fostering Learning and Listening: Curiosity is in our DNA, where no question is dismissed, and every voice is valued. It encourages us to engage in constructive dissent, without the fear of judgment. With a focus on learning, listening, and approachable leadership with humbled ego , curiosity empowers innovation, with our team consultatively engaging with customers.
Integrity
Integrity for us means doing the right thing even when no one is watching. It’s about being conscious of what’s right and upholding our values in every rule and context, ensuring that decisions we make reflect integrity and compassion.
Explore Opportunities with Zifo
It’s a community built on collaboration, passion, and integrity. Join us and be part of something special!